Marketing intelligence for B2B companies.
I research your market, your competitors, and your content across every channel — and show you where the big opportunities are.
Brands I've worked with
Most B2B companies are leaving serious revenue on the table.
Your content, SEO, LinkedIn, and competitive positioning are running as separate efforts. The gaps between them are where the biggest opportunities live — and they're almost impossible to see one channel at a time.
The biggest opportunities aren't in any single channel. They're in the gaps between them.
Fuel50 — HR tech talent marketplace platform, $21M raised.
Comparable search authority to competitors, a fraction of the results. The gap wasn't budget — it was where the effort was going.
The CEO had academic credentials and two decades of research behind her. Her LinkedIn was mostly company announcements. Competitor executives posting personal industry insight in the same space were generating 8-12x more engagement — on topics her profile is uniquely built for.
Paying for clicks on competitive terms that organic content would earn for free. One comparison page was already ranking #4 — the same approach works across every competitor term.
Every number traced to its source.
This audit is based on:
- 3,309 competitor content pieces cataloged across Gloat, Eightfold, Phenom, and 365Talents
- 113 analyzed and classified in depth
- 28 Fuel50 pieces classified
- 360+ LinkedIn posts analyzed across executive and company profiles
- SEMrush keyword and traffic data (February–March 2026)
- Market intelligence from analyst publications, competitor analysis, and regulatory developments
How it works.
Separate research across every channel — then connected together.
Content, SEO, LinkedIn, YouTube, competitors. Each one produces its own findings. Then I work through them together, looking for patterns that only become visible when you connect the data across channels.
Human judgment at every step.
Deciding what matters, what's noise, and what the data actually means for the business.
A complete picture — backed by evidence, not opinions.
Where you stand, where the gaps are, and where to focus. Strategy and execution, not a deck that sits in a Google Doc.
Who's behind this.
I'm Sergey.
Ten years in B2B marketing in North America. 90+ interviews with founders and CEOs. Produced and hosted six podcasts. Run a YouTube channel with tech documentaries and other documentary work.
Launched a video production company in Lisbon. Now I work on marketing strategy and execution with AI — building intelligence systems that do this kind of research at a depth and speed that wasn't possible two years ago.
I work with founders and marketing leaders. Based in Lisbon.